I'm Claire Fitzsimmons and I'm a passionate storyteller.
I am the Founder of Salty, a membership supported digital community that passes the mic directly to women, trans and nonbinary people to tell their own stories in their own voices and share their authentic lived experiences via our independent digital distribution network of 200,000 users. There is not one singular Salty voice, instead, Salty is a collection of many different perspectives and identities.
Beyond Salty, I have deep creative direction and production experience across various creative disciplines, including photo, design/animation, graphic design, and video editing. In my roles as a Creative Producer at Paper Agency, Nylon Media, Salty and as a freelancer, I’ve directed and produced innumerable assets for some of the biggest brands in the world. I’m an effective communicator who knows the value of selling the bigger picture to our team members, as well as clearly communicating the specifics: KPI’s and deliverables where appropriate. Not only am I driven by a fierce sense of creativity, I have experience building custom workflows to optimize productivity and empower our talent and collaborators to contribute their very best work.
Core to Salty's mission became the need to highlight issues of algorithmic bias against marginalized communities online. Beyond leading Salty's editorial team, I spearhead groundbreaking academic research with Salty's Algorithmic Bias Research Collective, now in collaboration with with University of Michigan. I've acted as a consultant towards determining the regulations for European Commission’s Digital Services Act, and partnered with Harvard Law School‘s Cyberlaw Clinic to create The Online Identity Help Center. Salty has been identified by the United States Library of Congress as a digital artifact of historical significance to be preserved in the digital archives.
I understand that data and analytics are an integral part of the creative strategy of any modern brand. I’m a creative technologist, with a deep appreciation for how data turns our eyes to the future. I worked as Creative Strategist and Producer for Beth Comstock, Global Vice Chair of General Electric and Director of the GE Business Innovations Lab, which developed new businesses, markets and service models, and drove brand value and partners to enhance GE's inventive culture. Data is so cool.
As a self made digital media entrepreneur myself, I’m never afraid to roll up my sleeves to get the job done. I thrive in various high pressure situations - anything I don’t know how to do, I’ll figure it out. I’m bubbly, outgoing, smart and get along with basically anyone.
Thank you for your time,
Claire
CV:
CLAIRE FITZSIMMONS / SENIOR CREATIVE PRODUCER / LOS ANGELES / 3478375037
SALTY: FOUNDER, DIRECTOR OF STRATEGY AND PRODUCTION 2018 - 2023
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Founded and scaled Salty, an independent digital storytelling platform which garners 2.5M monthly impressions, recognized by the US Library of Congress as a digital artifact of historical significance.
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Strategized and executed hundreds of bite sized videos, cover shoots, written personal essays, and pieces of social media content empowering people to share their authentic stories. Organized and supervised all aspects of production logistics, such as SoW contracts, call sheets, schedules, deliverables, and post-production timelines, to meet deadlines and budget requirements.
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Used Airtable to develop a completely automated Content Creation and Management System which eliminated workload and costs by 80%.
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Used A/B testing and analytics to inform strategy, triggered workflows and conversion funnels, project management.
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Entrepreneurial mindset resulting in a high tolerance for change and a ‘get it done’ attitude.
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Cooperative and clear management style, leading up to fifteen freelance collaborators at a time.
NYLON: SENIOR CREATIVE PRODUCER 2015 - 2017 -
Designed and implemented a centralized production and content management system to streamline workflows and coordinate teams across different departments.
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Facilitated smooth communication and collaboration between print and digital teams, resolving any issues or conflicts that arose while maintaining a collaborative dynamic.
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Consistently connect the dots between people, teams, strategies, and initiatives.
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Produced over 100 distinct online pieces including celebrity interviews, cover star shoots and branded advertorials, ensuring seamless execution and alignment with editorial objectives.
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Crafted and maintained project-relevant documentation: proposals, scopes of work, production schedules, budgets,
cross-functional creative socialization and outlines for scaling beyond the innovation phase.
GENERAL ELECTRIC: SENIOR STRATEGIST AND CREATIVE PRODUCER TO THE GLOBAL VICE CHAIR 2015 - 2019 -
Strategy and execution of content exploring digital disruption, agility, entrepreneurship, start-ups seeded within major corporations, in collaboration with internationally recognized tech Founders.
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Creative strategy and execution of marketing assets promoting the value of creativity within Fortune 50 tech companies.
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Consulting: Social media strategy and personal brand development.
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Curated and produced intimate dinner parties for VIPs and C Suite executives.
PAPER AGENCY: CREATIVE PRODUCER 2012-2014 -
Managed and oversaw project meetings and timelines related to the development of creative.
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Creative production for a range of large scale activations for prestigious clients such as Cointreau, Opening Ceremony, Dita Von Teese, British Airways, Svedka, Amex, and more, delivering memorable and high-quality experiences. Balanced over 100 vendors on some projects, providing creative production oversight of asset quality and standards with cross-functional partners .
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Managed budgets of up to $1.5 million, managing financial resources efficiently and effectively.
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Responsible for talent and model casting, art department, lighting, catering, craft services, travel, logistics, call sheets, and day-to-day scheduling, overseeing all aspects of production planning and execution.
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Provided creative production oversight of asset quality and standards with cross-functional partners.
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Bridge the gap between business and creative -- acting as the “translator” between creative and financial departments.
MS. FITZ: FREELANCE CREATIVE PRODUCER 2012- 2022 -
Provided creative direction, casting and execution for music videos, editorial shoots for international fashion magazines, live events and promotional imagery for artists including Peaches, The Gossip, Kylie Minogue, Adore Delano, Courtney Act, Bjarne Melgaard, showcasing their bold styles and personalities.
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Managed the production of two seasons of looks for Ru Paul.
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Produced cutting-edge NYFW runway shows, handling all aspects of casting, budgeting, backstage management, and show direction, with a special interest in queer brands including Chromat and BCALLA, known for their inclusive designs.
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Developed a strong network of freelance creative talent.
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Won New York’s Biggest Nightlife Personality Award in 2014.
Education: Griffith University 2001-2005: (Undergraduate Degree) Political Science
Interests: Fostering elderly chihuahuas, growing sunflowers, falling off my surfboard